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Relay
12 findings

Margaret Ellison, advisor (synthetic persona)Senior advisor, founder and executive practice, New YorkAbout $820M across 183 households; four relationships above $50M; 7 of those households are in this prototypeWho's who

Marchetti-Oyelaran household

Blended family, estate in flux. $5M+. $6.9M. A 68-year-old retiree and a 41-year-old spouse; a new power of attorney arrived from the spouse's sibling; children from the first marriage are the named beneficiaries.

Book

G. Marchetti, 68 and F. Oyelaran, 41 and L. Marchetti, 39. Liquidity covers 84 months of 24 wanted; single name none against the family's 10% rule. 1 opportunity is on the list.

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Advice state against Liquidity, Longevity, Legacy

StrategyFundedTargetCoverageDriving assumption
Liquidity84 months24 months
Funded
24 months of spending at $19K a month
Longevity$6.1M$5.5M
Funded
G.'s spending to 95, F.'s to 100
Legacy$0$1.5M
Gap $1.5M
Stated intent: equal treatment of L. and F., not yet documented

Holdings

HoldingValueWeight
Diversified core model$5.3M77%
Cash$760K11%
Municipal ladder$840K12%

Single-name exposure 0% of investable assets.

IPS constraints and persons

  • At most 10% in any one stock
  • Keep 18 months of cash before locking money up
  • Risk level at most 3 of 5

Persons (3): G. Marchetti, primary; F. Oyelaran, spouse; L. Marchetti, beneficiary. Each person counts separately toward the retail-investor threshold.

People

  • G. Marchetti, 68 (primary)
  • F. Oyelaran, 41 (spouse)
  • L. Marchetti, 39 (beneficiary)

How to work with this client

  • Channel: email (Firm default)
  • Best time: Weekday mornings, G. on the line (Client setting)
  • Notes: full (Firm default)
  • Escalate unsigned forms after: 14 days (Firm default)
All settings and where they come from

Contact history and team notes

  • Call, 45 days ago: G. asked about updating beneficiaries; said F. would follow up
  • Meeting, 210 days ago: Annual review; both attended; no changes
  • Client service associate, 4 days ago: F. Oyelaran's brother delivered a signed power of attorney for G. and asked for online access to the accounts.
  • Advisor, 44 days ago: G. sounded uncertain about which children he meant. Follow up with both spouses on the line.

Open tasks

  • Confirm the power of attorney with G. directly, by phone on the number on file (Advisor, due today)
  • Ask Legal whether the POA is on the firm's form (Client service associate, due in 1 days)

Paperwork

  • escalated Beneficiary designation update (44 days open)
  • escalated Trusted contact designation (44 days open)
All paperwork

Service requests

None open.

All service requests

Documents this client's view is grounded in

  • Account review and documentation procedure (procedure extract, prototype corpus day 1)

Composite persona: built from

Invented name and figures inside published ranges. Who's who

Money elsewhere, and the next conversation

Nothing on file says money is held elsewhere; wallet share reads as 100%. Wallet share

Next conversation: Someone new wants to act on G.'s account; the estate wishes are not written down. Who to call

Draft for you: "Hi G. Marchetti, something on your file is worth a conversation: someone new wants to act on g.'s account; the estate wishes are not written down. I have the options ready to walk through."

Open opportunities

  • Power of attorney presented; beneficiaries and Legacy intent undocumented. Evidence