Skip to content
Relay
12 findings

Margaret Ellison, advisor (synthetic persona)Senior advisor, founder and executive practice, New YorkAbout $820M across 183 households; four relationships above $50M; 7 of those households are in this prototypeWho's who

Sources

What the agents read: your book, the tools you already use, and the documents you follow. Relay reads in place and never writes back.

Agent read or preparedYou decide or sendClient said or holds

Sources · ran day 0, 06:00

I read 6 connected sources for Margaret Ellison: 4 of the 11 channels you use are captured by a retained copy. 7 are not, and that is where a supervisor looks first. 12 households are in the book.

Close the calendar gap

How I got there
  1. 1. YouRead what you attested to using11 channels, with your notes on each.
  2. 2. AgentCompared it with what is connected and healthy6 connected; a degraded source counts as uncaptured for the period it failed.
  3. 3. AgentWorked out what each source unlocksA rule names the source it needs; a connected source that stands in for it satisfies the rule.
  4. 4. AgentNamed the exposure on every gapThe regulation a supervisor would cite, per channel.

Vendor names are for demonstration of the integration surface; no affiliation or endorsement is implied. In production each connector is a read-only credentialed integration; here connecting one changes what every agent can read, in this browser.

1. Your book

Drop your client list, a message export or documents here, or

.csv or .xlsx exported from your CRM, one household a row; messages one a row naming the household; .md or .txt documents. Samples: clients.csv, messages.csv, research-note.md. Files stay in this browser.

What it unlocks

  • Every compliance desk sweeps each household.
  • Research briefs each one before you speak.
  • Discovery reads every message for what the client said.
  • Options and the consequence agent work on the real figures.

12 households in the book now, 17 captured messages, 10 documents.

The columns a household file may carry

Headings are matched loosely: “Monthly spend” and “monthlySpendUsd” both land. A missing column leaves its field empty and the validator says so.

Identity: name, advisorId, tier, archetype, person1, person1Age, person2, person2Age, person3, person3Age.

Holdings: cashUsd, coreUsd, treasuryUsd, muniUsd, singleName, singleNameUsd.

Rules and goals: maxSingleNamePct, minLiquidityMonths, maxRiskLevel, liquidityTargetMonths, longevityTargetUsd, legacyTargetUsd.

History: lastContactDaysAgo, lastContactChannel, lastContactSummary, note, contactWindow, trustedContactOnFile, unusualDisbursement, newThirdPartyContact, concentration90, concentration60, concentration30.

2. Your tools and channels

Relay reads the CRM, custodian, planning and reporting tools you already run, and the channels you talk to clients on. It replaces none of them. Gaps first: 7 channels are in use and not fully on the record.

The record is not defensible yet

Completeness reads 36 percent, which looks passable. It is not: business conducted on an uncaptured channel cannot be produced on request.

CRM

Captured, but no connected source is the retained copy. Evidence exists and retention does not.

Not retained

UBS advisor workstation UBS (demonstration)

The wirehouse advisor desktop: client records, notes and household views.

Unlocks 4 rules on Senior and vulnerable investors, Reg BI review, Sales practice supervision.

Salesforce Financial Services Cloud Salesforce

Client records, activity history and logged notes.

Read only, not the retained copy · 4,106 records · last read day 0, 06:20

Unlocks 1 rule on Senior and vulnerable investors.

Connected

Redtail CRM Redtail Technology

Contacts, notes, activities and workflows, read in place.

Unlocks 1 rule on Senior and vulnerable investors.

Wealthbox CRM Wealthbox

Contacts, notes, tasks and the activity stream.

Unlocks 1 rule on Senior and vulnerable investors.

Microsoft Dynamics 365 Microsoft

Client records and activities from the firm's Dynamics tenant.

Unlocks 1 rule on Senior and vulnerable investors.

HubSpot CRM HubSpot

Contacts, deals and logged activity.

Unlocks 1 rule on Senior and vulnerable investors.

Custodian

In use and captured by a system of record.

Captured

Schwab Advisor Center Charles Schwab

Positions, balances and executed trades for accounts custodied at Schwab.

Unlocks 4 rules on Reg BI review, Senior and vulnerable investors, Sales practice supervision.

Fidelity Wealthscape Fidelity Institutional

Positions, balances and trades for accounts custodied at Fidelity.

Unlocks 4 rules on Reg BI review, Senior and vulnerable investors, Sales practice supervision.

Pershing NetX360 BNY Pershing

Positions and trades for accounts cleared through Pershing.

Unlocks 4 rules on Reg BI review, Senior and vulnerable investors, Sales practice supervision.

Custodian positions and trades Schwab, Fidelity or Pershing

Nightly positions and executed trades.

Retained copy · 9,877 records · last read day 0, 04:00

Unlocks 4 rules on Reg BI review, Senior and vulnerable investors, Sales practice supervision.

Connected

Email and calendar

In use and captured by a system of record.

Captured

Microsoft 365 mail and calendar Microsoft

Your firm mailbox and calendar, read in place.

Retained copy · 18,420 records · last read day 0, 06:15

Unlocks 4 rules on Communications review, Complaints, Registered representative conduct.

Connected

Calendar

In use and nothing is capturing it. This is business conducted off the record.

Not captured

Video meetings

Captured, but no connected source is the retained copy. Evidence exists and retention does not.

Not retained

Exposure: Reg BI care-obligation evidence; FINRA Rule 2111 suitability

Zoom meetings Zoom

Client meeting recordings and transcripts.

Read only, not the retained copy · 312 records · last read day 0, 06:15

Adds records the research and discovery agents read.

Connected

Phone calls

In use and nothing is capturing it. This is business conducted off the record.

Not captured

Most client contact is by phone from my desk line.

Exposure: Reg BI care-obligation evidence; SEC Rule 17a-4 retention

Text messages

In use, and the only connector for it is degraded. Treat as uncaptured until it is fixed.

Not captured

I text a handful of long-standing clients about scheduling.

Exposure: SEC Rule 17a-4 retention; FINRA Rule 3110 supervisory review

Compliant texting Hearsay, MyRepChat or Redtail Speak

Client texting on a supervised number, captured and retained.

Token expired 2 days ago. Texts since then are not being captured.

Adds records the research and discovery agents read.

Degraded

Chat

In use and nothing is capturing it. This is business conducted off the record.

Not captured

Two clients message me on WhatsApp. I have asked them to email instead.

Exposure: SEC Rule 17a-4 retention; FINRA Rule 3110 supervisory review

Microsoft Teams chat Microsoft

Internal and external Teams messages.

Adds records the research and discovery agents read.

WhatsApp Meta

Archived WhatsApp business messaging, where the firm permits it.

Adds records the research and discovery agents read.

Social

In use and nothing is capturing it. This is business conducted off the record.

Not captured

I post on LinkedIn about once a month.

Exposure: FINRA Rule 2210 retail communication; SEC Rule 206(4)-1 marketing

LinkedIn LinkedIn

Posts, comments and direct messages from the advisor's profile.

Adds records the research and discovery agents read.

Archive

In use and captured by a system of record.

Captured

Communications archive Smarsh, Global Relay or Proofpoint

The firm's retained, tamper-evident copy of every captured channel.

Retained copy · 23,109 records · last read day 0, 06:15

Unlocks 2 rules on Communications review, Books and records.

Connected

E-signature

In use and captured by a system of record.

Captured

E-signature DocuSign

Executed agreements and disclosure acknowledgements.

Retained copy · 288 records · last read day -1, 17:40

Adds records the research and discovery agents read.

Connected

23 connectors in the catalogue. Within each kind: the firm's own workstation first, then the market leaders.

3. Documents and policies

Research and product documents

What the agents may quote to a client.

Drop .md or .txt documents above and they join the corpus retrieval reads. 10 documents now; a document past its review date is quoted with a warning, and a withdrawn one never.

The library

Written supervisory procedures and policies

What the desks enforce.

A policy document becomes rules on the desk that applies it. Open a desk, read the policy in, and add each candidate rule with a reason; it is in force on the next sweep.

Read a policy into a desk

Run every agent over the book

12 households, 17 messages, 19 opportunities, 10 documents in the book.