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Relay
12 findings

Margaret Ellison, advisor (synthetic persona)Senior advisor, founder and executive practice, New YorkAbout $820M across 183 households; four relationships above $50M; 7 of those households are in this prototypeWho's who

Who to call

Tuesday. One reason per household, the best first, each cited to the record it came from.

Next conversation · ran day 0, 07:00

I ordered Margaret Ellison's 7 households by the one reason each carries this week. 5 are not already in today's calendar; start with Brandvold: pension or transfer value. 3 of the reasons are money held elsewhere, 0 are silence past 60 days.

Open Brandvold

How I got there
  1. 1. ClientRead each household's held-away signals, opportunities, forms, tasks and last contact33 reasons across 7 households.
  2. 2. AgentScored each reason by kindMoney elsewhere and a material opportunity first, then an escalated form, an overdue task, then silence, which rises with the days.
  3. 3. AgentPut households already in today's calendar lastMeeting prep has them; this list is for the rest of the week.
  4. 4. YouLeft the call to youThe opener is a draft. Relay calls and sends nothing.

A model would phrase the opener in production; the reason, its score and its citation stay in code.

Why this week

5

To call this week

3

About money elsewhere

2

Already in today's calendar

0

Gone quiet

  • Money elsewhere3
  • Opportunity4
  • Unsigned form0
  • Overdue task0
  • Quiet0

In order

#HouseholdReasonRead fromLast contactAlso on the fileOpener (draft)
1BrandvoldMoney elsewhere Pension or transfer value: "Assets identified as held away: UK pension"opportunity opp-brandvold-held-away40 days agoAccount at another firm: "Assets identified as held away: UK pension"; Equity compensation or vesting: "US and UK tax, unvested deferred compensation, PFIC exposure in legacy holdings"; Foreign pension disclosure unsigned for 16 days, escalated to the branch supervisor; and 2 moreDrafted Draft for you: "Hi E. Brandvold, when we last spoke you mentioned pension or transfer value. I'd like to put it beside what we hold so you can see the whole picture in one place. Would a short call this week suit?"
2Vasquez-HaleMoney elsewhere Retirement plan at an employer: "401(k) rollover paperwork unsigned for 21 days"opportunity opp-vh-rollover21 days ago401(k) rollover form unsigned for 21 days, escalated to the branch supervisor; Follow up on the rollover signature is 2 days overdue (Advisor); 401(k) rollover form unsigned for 21 days; and 1 moreDrafted Draft for you: "Hi D. Vasquez-Hale, when we last spoke you mentioned retirement plan at an employer. I'd like to put it beside what we hold so you can see the whole picture in one place. Would a short call this week suit?"
3ThornburyOpportunity $1.2M capital call due in 60 daysopportunity opp-thornbury-cashflow14 days agoThe family company raised a late-stage funding round; Standing wire instructions for capital calls unsigned for 1 daysDrafted Draft for you: "Hi K. Thornbury, something on your file is worth a conversation: $1.2m capital call due in 60 days. I have the options ready to walk through."
4AbernathyOpportunity 38% of wealth in one inherited stock; the family's rule is 30%opportunity opp-abernathy-concentration200 days agoAnnual client information confirmation unsigned for 40 days, escalated to the branch supervisor; No contact for 200 days; Schedule the overdue annual review is 30 days overdue (Client service associate)Drafted Draft for you: "Hi H. Abernathy, something on your file is worth a conversation: 38% of wealth in one inherited stock; the family's rule is 30%. I have the options ready to walk through."
5Okafor-LindOpportunity A beneficiary turns 25; a trust payout rule startsopportunity opp-okafor-life60 days agoRefresh client information for two beneficiaries is 1 days overdue (Client service associate); Client information refresh: T. Okafor-Lind unsigned for 5 days; Client information refresh: N. Okafor-Lind unsigned for 5 days; and 1 moreDrafted Draft for you: "Hi A. Okafor-Lind, something on your file is worth a conversation: a beneficiary turns 25; a trust payout rule starts. I have the options ready to walk through."
6Renner
9:30 today
Money elsewhere Proceeds not yet on the platform, about $4.1M: "Property sale recorded, $4.1M proceeds not on platform"opportunity opp-renner-property23 days agoSold a property for $4.1M. Money not yet on the platform; 71% of wealth in one stock; the family's rule is 25%; Grandchildren's trust account opening unsigned for 4 daysDrafted Draft for you: "Hi M. Renner, when we last spoke you mentioned proceeds not yet on the platform. I'd like to put it beside what we hold so you can see the whole picture in one place. Would a short call this week suit?"
7Alcott
2:00 today
Opportunity Cash covers 11 of 36 months as required withdrawals startopportunity opp-alcott-liquidity120 days agoBeneficiary designation update unsigned for 30 days, escalated to the branch supervisor; $200K municipal bond matures in 30 days; No contact for 120 days; and 2 moreDrafted Draft for you: "Hi R. Alcott, something on your file is worth a conversation: cash covers 11 of 36 months as required withdrawals start. I have the options ready to walk through."
What is autonomous here, and what is not
Choosing the reason and the order is autonomous, from a fixed score per kind and the records on the file; every reason links to where it was read. What is not autonomous is the call. The opener is a draft the advisor says or sends from their own tools, and a household is never contacted by Relay.