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Relay
12 findings

Margaret Ellison, advisor (synthetic persona)Senior advisor, founder and executive practice, New YorkAbout $820M across 183 households; four relationships above $50M; 7 of those households are in this prototypeWho's who

Ng household

First savings, remote coverage. Wealth Advice Center. $95K. Three years into a first career; an emergency fund of two months; asks about speculative investments by text.

Book

W. Ng, 33. Liquidity covers 2 months of 6 wanted; single name none against the family's 10% rule. 1 opportunity is on the list.

Compare the options

Advice state against Liquidity, Longevity, Legacy

StrategyFundedTargetCoverageDriving assumption
Liquidity2 months6 months
Gap 4 months
6 months of spending at $4.2K a month
Longevity$87K$1.2M
Gap $1.11M
Retirement at 65; contributions of $900 a month
Legacy$0No goal
No legacy goal stated

Holdings

HoldingValueWeight
Diversified core model$87K91%
Cash$8K9%

Single-name exposure 0% of investable assets.

IPS constraints and persons

  • At most 10% in any one stock
  • Keep 3 months of cash before locking money up
  • Risk level at most 4 of 5

Persons (1): W. Ng, primary. Each person counts separately toward the retail-investor threshold.

People

  • W. Ng, 33 (primary)

How to work with this client

  • Channel: video (Segment: Wealth Advice Center, remote pooled coverage)
  • Best time: Evenings by text or video (Client setting)
  • Notes: brief (Segment: Wealth Advice Center, remote pooled coverage)
  • Escalate unsigned forms after: 7 days (Segment: Wealth Advice Center, remote pooled coverage)
All settings and where they come from

Contact history and team notes

  • Video, 95 days ago: Onboarding; set the 6-month cash target and the monthly contribution

Open tasks

  • Send the emergency-fund explainer (Advisor, due in 3 days)

Paperwork

    All paperwork

    Service requests

    None open.

    All service requests

    Documents this client's view is grounded in

    • Sizing a Liquidity strategy (research note, prototype corpus day 2)

    Composite persona: built from

    Invented name and figures inside published ranges. Who's who

    Money elsewhere, and the next conversation

    Nothing on file says money is held elsewhere; wallet share reads as 100%. Wallet share

    Next conversation: No contact for 95 days. Who to call

    Draft for you: "Hi W. Ng, it has been a while since we spoke. Nothing urgent; I'd like to hear how things are and check the plan still fits."

    Open opportunities