Skip to content
Relay
12 findings

Margaret Ellison, advisor (synthetic persona)Senior advisor, founder and executive practice, New YorkAbout $820M across 183 households; four relationships above $50M; 7 of those households are in this prototypeWho's who

Pell household

Mass-affluent, Wealth Advice Center. Wealth Advice Center. $180K. Pooled coverage, contact-rate constrained, the calibrated-supervision test case.

Book

C. Pell, 44. Liquidity covers 4 months of 6 wanted; single name none against the family's 10% rule. 2 opportunities are on the list.

Compare the options

Advice state against Liquidity, Longevity, Legacy

StrategyFundedTargetCoverageDriving assumption
Liquidity4 months6 months
Gap 2 months
6 months of spending
Longevity$150K$900K
Gap $750K
Retirement at 67
Legacy$0No goal
No stated legacy goal

Holdings

HoldingValueWeight
Diversified core model$160K89%
Cash$20K11%

Single-name exposure 0% of investable assets.

IPS constraints and persons

  • At most 10% in any one stock
  • Keep 3 months of cash before locking money up
  • Risk level at most 3 of 5

Persons (1): C. Pell, primary. Each person counts separately toward the retail-investor threshold.

People

  • C. Pell, 44 (primary)

How to work with this client

  • Channel: video (Segment: Wealth Advice Center, remote pooled coverage)
  • Best time: After 6pm on weekdays (Client setting)
  • Notes: brief (Segment: Wealth Advice Center, remote pooled coverage)
  • Escalate unsigned forms after: 7 days (Segment: Wealth Advice Center, remote pooled coverage)
All settings and where they come from

Contact history and team notes

  • Video, 150 days ago: Onboarding call; set the 6-month cash target
  • Callback queue, 6 days ago: C. Pell asked last week how much cash to keep on hand.

Open tasks

  • Confirm the monthly spending figure (Advisor, due today)
  • Schedule the annual check-in (Callback queue, due in 2 days)

Paperwork

  • signed Address change confirmation
All paperwork

Service requests

  • Account details “Please update my mailing address.”
All service requests

Documents this client's view is grounded in

  • Sizing a Liquidity strategy (research note, prototype corpus day 2)
  • Treasury ladder, 0 to 3 years (product one-pager, prototype corpus day 1)

Composite persona: built from

Invented name and figures inside published ranges. Who's who

Money elsewhere, and the next conversation

Nothing on file says money is held elsewhere; wallet share reads as 100%. Wallet share

Next conversation: No contact for 150 days. Who to call

Draft for you: "Hi C. Pell, it has been a while since we spoke. Nothing urgent; I'd like to hear how things are and check the plan still fits."

Open opportunities