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Relay
12 findings

Margaret Ellison, advisor (synthetic persona)Senior advisor, founder and executive practice, New YorkAbout $820M across 183 households; four relationships above $50M; 7 of those households are in this prototypeWho's who

Renner household

Pre-liquidity founder. $50M+. $62.4M. Single position at 71% of investable assets, 10b5-1 plan running, Legacy unfunded.

Book

M. Renner, 54 and J. Renner, 52. Liquidity covers 0 months of 36 wanted; single name 71% against the family's 25% rule. 2 opportunities are on the list.

Compare the options

Advice state against Liquidity, Longevity, Legacy

StrategyFundedTargetCoverageDriving assumption
Liquidity0 months36 months
Gap 36 months
36 months of spending at $85K a month
Longevity$18M$22M
Gap $4M
Core portfolio sized to fund spending from age 60
Legacy$0$10M
Gap $10M
Stated intent: education trust for three grandchildren

Holdings

HoldingValueWeight
Founder single-name position
Short-term lots: $6M
$44.3M71%
Diversified core model$18M29%
Cash
Earmarked: Estimated tax on 10b5-1 sales
$96K0%

Single-name exposure 71% of investable assets.

IPS constraints and persons

  • At most 25% in any one stock
  • Keep 24 months of cash before locking money up
  • Risk level at most 4 of 5
  • No short-term gains
  • No private credit

Persons (2): M. Renner, primary; J. Renner, spouse. Each person counts separately toward the retail-investor threshold.

People

  • M. Renner, 54 (primary)
  • J. Renner, 52 (spouse)

How to work with this client

  • Channel: email (Firm default)
  • Best time: Weekday mornings, before market open (Client setting)
  • Notes: full (Firm default)
  • Escalate unsigned forms after: 14 days (Firm default)
All settings and where they come from

Contact history and team notes

  • Call, 23 days ago: Reviewed the stock trading plan and the next sale window
  • Meeting, 90 days ago: Quarterly review; grandchildren's education trust raised for the first time
  • Client service associate, 1 days ago: J. Renner mentioned they want to fund a home renovation from the sale.

Open tasks

  • Introduce estate attorney for the grandchildren's trust (Advisor, due in 5 days)
  • Review the stock trading plan before next quarter (Wealth strategist, due in 20 days)

Paperwork

  • signed Stock trading plan (10b5-1) copy
  • due Grandchildren's trust account opening (4 days open)
All paperwork

Service requests

  • Documents “Our accountant needs last year's tax documents.”
All service requests

Documents this client's view is grounded in

  • Managing single-name concentration (research note, prototype corpus day 3)
  • Exchange fund, 7-year lockup (term sheet, prototype corpus day 1)
  • Sizing a Liquidity strategy (research note, prototype corpus day 2)
  • Treasury ladder, 0 to 3 years (product one-pager, prototype corpus day 1)

Composite persona: built from

Invented name and figures inside published ranges. Who's who

Money elsewhere, and the next conversation

Wallet share 94%: $62.4M on the platform against $4.1M stated elsewhere. Wallet share

  • Proceeds not yet on the platform $4.1M: "Property sale recorded, $4.1M proceeds not on platform" (opportunity opp-renner-property)

Next conversation: Proceeds not yet on the platform, about $4.1M: "Property sale recorded, $4.1M proceeds not on platform". Who to call

Draft for you: "Hi M. Renner, when we last spoke you mentioned proceeds not yet on the platform. I'd like to put it beside what we hold so you can see the whole picture in one place. Would a short call this week suit?"

Open opportunities