Margaret Ellison, advisor (synthetic persona)Senior advisor, founder and executive practice, New YorkAbout $820M across 183 households; four relationships above $50M; 7 of those households are in this prototypeWho's who

Thornbury household

Business owner. $5M+. $23.1M. Illiquid operating stake, near-term liquidity need against marketable assets.

Book

K. Thornbury, 58 and L. Thornbury, 56. Liquidity covers 6 months of 24 wanted; single name 77% against the family's 80% rule. 2 opportunities are on the list.

Compare the options

Advice state against Liquidity, Longevity, Legacy

Strategy	Funded	Target	Coverage	Driving assumption
Liquidity	6 months	24 months	Gap 18 months	Near-term capital call on the operating business
Longevity	$5M	$9M	Gap $4M	Sale of the business in 5 to 7 years
Legacy	$0	$4M	Gap $4M	Succession to two children

Holdings

Holding	Value	Weight
Operating business stake (illiquid)	$17.8M	77%
Diversified core model	$5M	22%
Cash	$300K	1%

Single-name exposure 77% of investable assets.

IPS constraints and persons

At most 80% in any one stock
Keep 12 months of cash before locking money up
Risk level at most 4 of 5

Persons (2): K. Thornbury, primary; L. Thornbury, spouse. Each person counts separately toward the retail-investor threshold.

People

K. Thornbury, 58 (primary)
L. Thornbury, 56 (spouse)

How to work with this client

Channel: email (Firm default)
Best time: Early morning, before the plant opens (Client setting)
Notes: full (Firm default)
Escalate unsigned forms after: 14 days (Firm default)

All settings and where they come from

Contact history and team notes

Call, 14 days ago: Discussed the company's late-stage funding round
Client service associate, today: K. Thornbury's CFO emailed the capital call notice this morning.

Open tasks

Succession planning with the estate attorney (Advisor, due in 21 days)
Model the sale scenario for retirement (Wealth strategist, due in 14 days)

Paperwork

due Standing wire instructions for capital calls (1 days open)

All paperwork

Service requests

Money movement “Please wire $1.2M to the fund for the capital call on the 15th.”

All service requests

Documents this client's view is grounded in

Managing single-name concentration (research note, prototype corpus day 3)
Sizing a Liquidity strategy (research note, prototype corpus day 2)

Composite persona: built from

Invented name and figures inside published ranges. Who's who

Money elsewhere, and the next conversation

Nothing on file says money is held elsewhere; wallet share reads as 100%. Wallet share

Next conversation: $1.2M capital call due in 60 days. Who to call

Draft for you: "Hi K. Thornbury, something on your file is worth a conversation: $1.2m capital call due in 60 days. I have the options ready to walk through."

Open opportunities

Expected cash outflow: $1.2M capital call in 60 days. Evidence · Proposals
Late-stage funding round recorded for the operating business. Evidence