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Relay
12 findings

Margaret Ellison, advisor (synthetic persona)Senior advisor, founder and executive practice, New YorkAbout $820M across 183 households; four relationships above $50M; 7 of those households are in this prototypeWho's who

Vasquez-Hale household

Core affluent accumulator. $500K to $5M. $1.2M. Pending 401(k) rollover, first advisory relationship.

Book

D. Vasquez-Hale, 41. Liquidity covers 8 months of 12 wanted; single name none against the family's 10% rule. 1 opportunity is on the list.

Read the briefing

Advice state against Liquidity, Longevity, Legacy

StrategyFundedTargetCoverageDriving assumption
Liquidity8 months12 months
Gap 4 months
12 months of spending
Longevity$1.05M$3M
Gap $1.95M
Retirement at 62
Legacy$0No goal
No stated legacy goal

Holdings

HoldingValueWeight
Diversified core model$1.13M94%
Cash$72K6%

Single-name exposure 0% of investable assets.

IPS constraints and persons

  • At most 10% in any one stock
  • Keep 6 months of cash before locking money up
  • Risk level at most 4 of 5

Persons (1): D. Vasquez-Hale, primary. Each person counts separately toward the retail-investor threshold.

People

  • D. Vasquez-Hale, 41 (primary)

How to work with this client

  • Channel: email (Firm default)
  • Best time: Lunchtime (Client setting)
  • Notes: full (Firm default)
  • Escalate unsigned forms after: 14 days (Firm default)
All settings and where they come from

Contact history and team notes

  • Email, 21 days ago: Sent the 401(k) rollover form for signature
  • Client service associate, 1 days ago: Rollover form still unsigned; escalates to the branch supervisor after 14 days.

Open tasks

  • Follow up on the rollover signature (Advisor, 2 days overdue)
  • First annual plan review (Advisor, due in 30 days)

Paperwork

  • escalated 401(k) rollover form (21 days open)
  • signed Advisory agreement
  • signed Investment profile
  • due Rollover recommendation record (3 days open)
All paperwork

Service requests

  • Question “What happens to my old 401(k) if I don't sign the form yet?”
All service requests

Documents this client's view is grounded in

  • Account review and documentation procedure (procedure extract, prototype corpus day 1)

Composite persona: built from

Invented name and figures inside published ranges. Who's who

Money elsewhere, and the next conversation

Wallet share 100% or less: $1.2M on the platform. Wallet share

  • Retirement plan at an employer amount not stated: "401(k) rollover paperwork unsigned for 21 days" (opportunity opp-vh-rollover)

Next conversation: Retirement plan at an employer: "401(k) rollover paperwork unsigned for 21 days". Who to call

Draft for you: "Hi D. Vasquez-Hale, when we last spoke you mentioned retirement plan at an employer. I'd like to put it beside what we hold so you can see the whole picture in one place. Would a short call this week suit?"

Open opportunities

  • 401(k) rollover paperwork unsigned for 21 days. Evidence