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Relay
12 findings

Margaret Ellison, advisor (synthetic persona)Senior advisor, founder and executive practice, New YorkAbout $820M across 183 households; four relationships above $50M; 7 of those households are in this prototypeWho's who

Castellanos household

Owner after a sale. $5M+. $11.8M. Practice sold four months ago; $4.9M in cash and a short ladder at 175 months of spending, a new house being built, and no plan for the rest.

Book

R. Castellanos, 63 and E. Castellanos, 61. Liquidity covers 175 months of 36 wanted; single name none against the family's 10% rule. 2 opportunities are on the list.

Read the briefing

Advice state against Liquidity, Longevity, Legacy

StrategyFundedTargetCoverageDriving assumption
Liquidity175 months36 months
Funded
36 months of spending at $28K a month; the house build is a separate budget
Longevity$7.6M$8.5M
Gap $900K
Spending from 65 to 95 with the house paid for
Legacy$0$2M
Gap $2M
Stated intent: a gift to each of two children on their fortieth birthdays

Holdings

HoldingValueWeight
Diversified core model$6.9M58%
Cash from the practice sale$4.2M36%
Municipal ladder$700K6%

Single-name exposure 0% of investable assets.

IPS constraints and persons

  • At most 10% in any one stock
  • Keep 24 months of cash before locking money up
  • Risk level at most 3 of 5
  • No private credit

Persons (2): R. Castellanos, primary; E. Castellanos, spouse. Each person counts separately toward the retail-investor threshold.

People

  • R. Castellanos, 63 (primary)
  • E. Castellanos, 61 (spouse)

How to work with this client

  • Channel: email (Firm default)
  • Best time: Mid-morning; E. handles the calendar (Client setting)
  • Notes: full (Firm default)
  • Escalate unsigned forms after: 14 days (Firm default)
All settings and where they come from

Contact history and team notes

  • Meeting, 35 days ago: Sale proceeds received; agreed to leave them in cash until the house budget is known
  • Call, 130 days ago: Sale terms agreed; discussed the earn-out
  • Client service associate, 6 days ago: E. Castellanos called: the builder wants a $250K deposit wired to a new account by Friday.
  • Planning specialist, 20 days ago: Earn-out of up to $1.1M pays over three years if the practice hits its targets; not counted anywhere yet.

Open tasks

  • Model the house budget against the cash held (Planning specialist, due in 2 days)
  • Verify the builder's wire instructions by callback (Client service associate, 1 days overdue)

Paperwork

  • escalated Updated investment policy statement after the sale (25 days open)
  • due Standing wire instructions: builder (6 days open)
All paperwork

Service requests

None open.

All service requests

Documents this client's view is grounded in

  • Sizing a Liquidity strategy (research note, prototype corpus day 2)
  • Municipal ladder, 1 to 7 years (product one-pager, prototype corpus day 1)
  • Account review and documentation procedure (procedure extract, prototype corpus day 1)

Composite persona: built from

Invented name and figures inside published ranges. Who's who

Money elsewhere, and the next conversation

Wallet share 100% or less: $11.8M on the platform. Wallet share

  • Proceeds not yet on the platform amount not stated: "Sale proceeds received; agreed to leave them in cash until the house budget is known" (contact contactHistory[0])

Next conversation: Proceeds not yet on the platform: "Sale proceeds received; agreed to leave them in cash until the house budget is known". Who to call

Draft for you: "Hi R. Castellanos, when we last spoke you mentioned proceeds not yet on the platform. I'd like to put it beside what we hold so you can see the whole picture in one place. Would a short call this week suit?"

Open opportunities

  • Cash and short ladder at 175 months of spending against a 36-month target. Evidence
  • Practice sale closed; Legacy goal stated and unfunded. Evidence